SREM · Diagnostic model · Market expansion
Readiness,
before ambition.
What is complex to see from the inside is an objective assessment of your own readiness for execution. SREM delivers that assessment — structured, data-backed, without embellishment.
Context
Expansion is structurally complex.
Companies planning expansion usually have good plans. What is complex to see from the inside is an objective assessment of their own readiness for execution.
SREM gives management an external, structured, data-backed assessment of expansion readiness — as a basis for decision-making with the full picture.
How SREM measures
Evidence, not impression.
01 · Assessment
Diagnostic questionnaire
30 structured questions across 6 dimensions. Every answer requires evidence — a score without evidence is automatically corrected by −0.5.
02 · Scoring
SREM Index 0–100
Weighted aggregate score across 6 dimensions with different weights. Threshold principle: below 2.5 in any dimension = RED, regardless of overall score.
03 · Output
CEO Diagnostic Report
5-page report: Executive Summary, Readiness Profile, Decision Matrix, Expansion Roadmap with top 5 priority actions and timelines.
Classification · Decision Matrix
Every company stands at a different point.
SREM maps the assessment result onto a matrix crossing strategic readiness and risk exposure — each of the 9 zones carries a different recommendation.
Click a zone to see details →
Case Study
Results that are measured.
A confectionery company. Planned entry into the Italian market — solid fundamentals across the board, but every dimension sits in the caution zone, with no single area strong enough to anchor a confident entry.
Strategic clarity (3.2) and operational readiness (3.0) — the strongest dimensions, both still in the AMBER zone
Resources (2.6) and risk management (2.6) — the weakest dimensions, identified as priority gaps to close
5 concrete actions with deadlines. Recommendation: Fragile Initiative — entry conditional on closing deficits in 30–60 days.
Common questions
Questions before the decision.
What is SREM?
SREM (Strategic Readiness for Expansion Model) is a diagnostic framework that assesses how ready an organization truly is to enter a new market. Rather than evaluating whether a market is attractive, SREM answers whether the company is ready to win it.
What does SREM assess?
SREM assesses organizational readiness across six dimensions — strategic clarity, operational readiness, resources and capacity, market validation, risk and resilience, and execution capability. The result is the SREM Index (0–100) and a position on the Decision Matrix that clearly indicates the recommended course of action.
Who is SREM for?
SREM is intended for B2B and FMCG companies considering entry into a new market who want an objective readiness assessment before committing resources. SREM is most useful at the point when the ambition to expand exists but the decision has not yet been made.
What do I receive?
The client receives a structured diagnostic report with the SREM Index, a risk exposure assessment, and a position on the Decision Matrix, along with concrete recommendations. The report shows where the organization is ready, where the weak points are, and which conditions must be met before expansion.
How is SREM different from a classic consulting analysis?
A classic expansion analysis most often assesses the market; SREM assesses the organization's readiness to enter it. SREM is a structured model with measurable scores and a repeatable methodology rather than an ad-hoc opinion — which makes the result comparable and defensible.
Who is behind SREM?
SREM was developed by Mario Marinov, who brings it to market through Grit Consulting. With over a decade of working inside companies at different stages of growth, the focus is on objective assessment of real strategic and operational readiness.
Next step
Check your readiness before you move.
Book a 30-minute intro call. You'll receive a sample CEO Diagnostic Report by email beforehand — so you know what to expect.
Schedule a call now
Book a call →Or request a Sample Report